Passion Communications

What does it take to kiss a complete stranger? – Or sexual deception in advertising


At first you think it’s an amazingly charming video, three-and-a-half-minute long, which portrays 10 pairs of complete strangers sensually kissing for the first time. And hell yeah – it’s incredibly sweet and awkward; every second of this video is full of passion, tenderness and lust. However, by the time you are done watching it, you might realize- ‘First Kiss’ video is Kick-Ass advertising for the American clothing company Wren.

The video was commissioned to showcase the clothing line collection for Style.com. And guess what? The insane obsession with this video forced major designers to rethink their advertising strategy.Generally it is challenging to define shyness. But Tatia Pilieva, a Georgian writer and film director, managed to visualize the sweetness of the first kiss so well that a YouTube link has had over 84 million views in the first 3 months. It is absolutely anything but ordinary. We all desire to dive into pleasure with our eyes closed, and seeing this video made millions of viewers believe in love at first sight. Or in this case- love at a seductive mess of a first kiss.

The mind-blowing success was outrages; however, when public realized that those kissing “strangers” were modeling clothes for Wren- it brought a lot of negative publicity. “That Adorable ‘First Kiss’ Video That Everyone Is Talking About Is a Fake”, said one headline at Complex. But we all know there is no such thing as bad publicity…

In today’s aggressively evolving world of marketing- companies apply the most innovative and technologically advanced tools for advertising their brands. Manipulation and deception of the public is no longer considered a major problem. Well if someone gets over 84 million views on YouTube in 3 months – get over it.

Read more about the ‘First Kiss’ video on http://www.nytimes.com/2014/03/14/business/media/a-kiss-is-just-a-kiss-unless-its-an-ad-for-a-clothing-company.html?_r=1