Hiring a marketing agency can be a big investment. It is only logical to want to know that your agency of choice can meet the needs and goals of your company. It is especially important if you are unfamiliar with types of marketing agencies there are out there. To give you more insight into the benefits of performance marketing agencies, let’s look what what performance marketing is in the first place.
What is performance marketing?
As the name suggests, performance marketing is focused on the performance of marketing efforts.
According to the Performance Marketing Association, “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers pay marketing companies when a specific action is completed; such as a sale, lead or click.”
Performance marketing agencies execute and analyse the performance marketing campaigns using various digital channels.
What channels do performance-based marketing agencies use?
Native ads are ads that do not look like the typical promotional content you find online. They do not attack the viewer as most ads do. They are a part of the editorial flow of the page. It is one of the best channels to use, since consumers look at native ads 53% more than display ads.
Just like Native, Sponsored advertising is also a form of a paid media strategy. However, the main difference is that Sponsored content is usually written by the publisher’s staff. This insures that the tone and voice match the rest of their content.
With Affiliate marketing, a publisher becomes an affiliate by establishing a relationship with an advertiser to produce traffic and sales. Affiliates send traffic to advertisers and receive a commission in exchange for an agreed upon action. Affiliate publishers act as an extension of your brand using their platform to promote and sell your product/service.
Social media advertising
Buffer defines Social Media Advertising as
“the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.”
Performance Marketing agencies look at the variety of data when choosing a Social Media Strategy for your business. For example:
- how much traction you have already received when using social media channels
- the use of social media by your competitors,
- different ad formats used and which have successfully engaged your audience and other data.
Search engine marketing (SEM)
Search engine marketing is the “practice of marketing a business using paid advertisements that appear on search engine results pages”.
The reason why SEM is such a powerful marketing tool is because it allows an agency to put your ads right in front of the potential customers, searching exactly for what you offer.
The Benefits of Working with a Performance Marketing Agency
When working with a Performance marketing agency, you will be able to track your spend, results, and the value of campaigns using data.
Performance marketing agency’s main expertise is digital marketing. Unlike traditional marketing agencies whose digital marketing efforts are the result of adaptation to the new digital world. Performance marketing agencies know all the latest insights and best practices when it comes to digital marketing.
Smart Insights & Recommendations
Within all performance marketing agencies, you can find experts in all of the marketing channels listed above, that you might not have in your own company. Professionals will be provide you with data that will help your company grow.
These agencies tend to use the latest technologies that will help you choose the most impactful growth strategies that will bring your more clients, analyze the effectiveness of your campaigns and more.
Is Passion Communications a performance marketing agency?
Yes, it is. In fact, at Passion Communications we do not only use the best practices of performance marketing. We also combine it with creativity and passion that we are known for. This fusion allows us to create compelling marketing campaigns that make customers passionate about a brand.
Many companies choose to work with us because of our unique approach to projects – we utilize data, creativity and emotion. By using the performance marketing aspect of paying when a specific action like sale, lead or click we provide full transparency to help companies make smart, well-educated decisions.
If you would like to hear how we can help your business grow using the latest performance marketing strategies and insights, then drop us an email here: