CHINESE CLAMPDOWN ON FOREIGN POP CULTURE
On a recent trip to South Korea I became aware of the how China uses its political clout to affect marketing and entertainment. South Korea and China politicians have recently had a few disputes that have resulted in numerous K-pop stars having to cancel shows, and international brands having to remove Korean stars from their ads. Although we haven’t been able to find any legislation in China which forbid foreigners or Koreans on ads, there is a clear rift going on in Chinese Ad land with many brands changing their creative executions and removing their once favoured Korean stars. The question still remains, is this just a societal shift of preference for local talent or are we seeing politics play out on the billboards?