Passion Communications

Benefits of SEO for your Business

Search engine optimization is one of the most effective marketing tools that can bring your business qualified leads and customers. However, Search engine optimization remains one of the most misunderstood and misinterpreted terms in the world of marketing. Many continue doubting SEO’s important for businesses.

50% of visitors are more likely to click on a search result if the brand appears multiple times on the results page. Though, just like any other marketing approaches, Search engine optimization provides a business visibility by increasing web traffic. Also raising ROI in advertising, providing credibility, and attracting potential customers. In this article, we will review each benefit in more detail.

Increasing web traffic with Search engine optimization

SEO  helps search engines to find your website. Then, determine its field and relevancy in order to provide users with the fastest experience possible and provide the solution to their problem.

Appropriate keywords and meta descriptions will help search engines to understand what your website is about. You can use a long- tail keywords in order to narrow down your audience. It will give you a better chance to reach more qualified traffic and improve the ranking of your website.

Search engines rate high websites that are regularly updated in order to provide the most relevant content to Internet users. That is why you should consider starting a blog and post a new content at least once a week.

If the website of your business is placed high in the search engine rankings, it will be easily found by the user. A high reach of Internet users increases a click-through rate that positively affects your website credibility. Makes your search positions even stronger. Now you might think high rankings of the website are good but how does it benefit your business directly? Well, the frequent appearance in users’ search results will gain trust for your company. Which brings us to the second benefit of SEO.

Provides Your Business Credibility

Users, in general, tend to trust search engine results. They think if Google places this business on the top of a search list, then it must have deserved that place and it must be good. High rankings not only attract new customers but also keep the current ones. It makes your business look more credible in their eyes.

According to The Pew Internet and American Life Project, 73% of users think search engine results are very or reasonably trustworthy.

Brings Customers to Your Business

The search engines provide users with pages of their search results. Clever SEO will help your website to appear at least on the first page of the search results. Think about it, how many users usually check the second page? half of that amount opens the third page, and almost no one goes further.

The more relevant your website, the better search results position you will get, and more website visitors you will have. It is better to do business in a crowded city centre rather than to set up your office on an uninhabited island.

After all, SEO is usually more affordable than an office in the city centre. More importantly, most of the users that visit your website are qualified leads. They were searching for businesses like yours and initially have the interest in your products or services.

Your buyer persona wants to feel like they are in control of the buying process and don’t want to be heavily marketed to.

Has One of the Best ROI in Advertising

Search engine optimization and Internet marketing, in general, attract people who are already convinced of their need, which is why they went searching for your business in the first place. In order to attract a considerable amount of potential customers, it is enough for you to present your business in one of the top 5 results. However, to turn them to the next step of their buyer’s journey, you have to convince them that your business is better than your competitors’ by providing the content they seek.

SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.

In Practice

Our SEO Manager works hard to determine the most relevant keywords that will be used in the content creation process. These keywords directly affect an average position and quantity of impressions of the website in Google search. Therefore, the Content Marketing should closely cooperate with SEO in order to create the most demanded content for targeted users. The keywords are different for each country, so the content should be optimized according to your target audience.

High-quality content and link building are the two most important signals used by Google to rank your website for search.

On this graph, you can see the result of the SEO activities for Passion1website that has been done by Passion Communications. The graph shows a rapid improvement of the total impressions of the website and its average position rate. In just two months we have increased the position rate from 68.9 to 20.7 and total impressions rate from 12 to 24.


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Written by: Marina Panko