Digital marketing, also called online marketing, is the promotion of brands to engage with potential customers via the Internet and other forms of digital communication. This includes not only email, social media and web-based advertising, but also text and multimedia messaging as a marketing channel, not to mention SEO, content marketing and pay-per-click (PPC).

Do not worry if you are reading this terminology for the first time, because anyone can learn how each of these channels work. Needlessly, some business owners are skeptical of digital marketing. But the reality is that using digital marketing in your business, small or large, will greatly increase your growth. And it’s not without good reason. Think with Google marketing insights, for example, found that 48% of consumers start their inquiries through search engines like Google or Yahoo, while 33% search on brand websites and 26% in mobile apps.

Still, there are some misconceptions about digital marketing that can hinder our plans for business growth. Here are some of those myths and the truth about them:

Myth 1: Digital marketing is not for small businesses. Only large companies can benefit.

Even though big companies spend a lot of money on digital marketing, that does not mean smaller companies can not benefit from it. Small businesses can believe they don’t have money to compete online.

In fact, digital marketing is usually a cost-effective option compared to traditional forms of marketing. Assumption that your business will evolve with one or two forms of traditional advertising as time passes is obsolete.

Don’t forget there are 4.6 billion people who use the internet for many reasons. That’s 60% global internet penetration according to Digital 2021: Global Overview Report.

That’s why building a presence online is a must if you want to keep up with the times without lagging behind. Start from promoting your business on a global scale and then move to ad targeting to attract your potential customers.

Think of who could be interested in your service or product based on demographics like age, location, gender, nationality, etc. The best tactic would be learning about consumer buying habits.

Myth 2: Digital marketing takes up too much time.
Many small businesses tend to think that digital tagging is time-consuming, when in fact it is time-saving. All marketing takes time, but digital marketing is one of the least time-consuming tools.

Social media alerts you to interactions and tools can be set up to monitor who, when and why consumers are accessing your media. You do not have to spend your time online to be successful.

Although it can take months to see the first results of your digital marketing efforts, it’s definitely worth starting sooner rather than later.

You’ll need to stick with a digital marketing strategy for about six to twelve months before you start seeing meaningful results. It can take even longer if you do not take care of all aspects of your website (from backlinks to content to usability), post frequently, or provide quality content.

Fortunately, Passion Communications can implement all aspects of digital marketing for your website as quickly and effectively as possible.

Myth 3: Content creation = blogging.
Blogging is important in content creation, but content marketing is much more than blogs, snippets and articles. If you think content marketing is all about blogs, then you have not paid attention to what forms of content people like.

It depends on the type of consumer whether they prefer to hear, see or read your content. That’s why it pays to consider all available options, including websites, tweets, live tweets, whitepapers, eBooks, and podcasts.

Once you know and understand how your customers prefer to consume content, you can start developing your future content strategies.

Myth 4: Marketing budget needs to be cut when sales are down.
Often our budgets are limited during the tougher times. It’s common for small businesses to cut their budgets for everything, including marketing.

However, when businesses cut their marketing budget, they rob themselves of the only revenue they have. You need to put together a solid marketing campaign that would support you in the first place. A successful marketing campaign requires a budget.

Instead of cutting your marketing budget, it’s a much better idea to focus on the departments that are underperforming. Find the link between the symptom and the cause to solve the problem before it spreads.

Myth 5: If my competition does not do digital marketing, I do not have to.
If you are a small business, chances are your competitors do not do digital marketing at all. And it may seem like you do not need to either.

The truth is that you do not need competitors to do digital marketing. Compared to them, you will have a competitive advantage with digital marketing.

It means more potential customers will become familiar with your brand and business, and you’ll reach your target audience more effectively. Consider digital marketing for your competition and the results will not keep you waiting.

Myth 6: The online audience is too broad to be targeted.
If you are used to traditional marketing, you know you are targeting people who may or may not be interested in your business. Marketing on the Internet is very different.

Even though there are millions of people on the Internet, targeting allows you to reach the exact people who are interested in the products or services you offer. This means that you can make your ads visible to a certain part of the Internet users or your specific community, regardless of whether it’s a few hundred or a thousand people.

Moreover, you not only save money by excluding people who are not interested in your offer from your ads, but you also reach more qualified prospects who could become your customers. In contrast, traditional marketing would waste your budget on posters, flyers or radio ads that reach less interested people.

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