A Digital Lead Campaign Like No Other.
To promote the launch of the new 911 series, Porsche Central and Eastern Europe wanted a digital lead generation campaign that would bring to potential customers the emotion of driving a Porsche. We began with the question, “How do you share an emotion?” People share videos, and images but all of these things have already been done. We wanted people to be able to see your emotions in a fresh and creative way.
We created a campaign that merged man and machine through big data. Using a mobile application and a heart rate monitor, we were able to match the heart racing emotions of the driver with the car, and display it in an interesting and engaging data visualization experience. Drivers were invited to this experience by their friends via a specially designed box which had voice recording capabilities and a USB stick which led the customer to a special part of the website only accessible through a special link.