A Brand in Trouble

The client was facing declining sales because of an ageing customer base. Our task was to rejuvenate the Czech Republic’s oldest and biggest gas station by injecting some emotion into the brand and repositioning it to cater to a younger audience.

Tap into People’s Emotions

We create a campaign which inspired people to get out and enjoy all that life has to offer.  The overarching theme was that Benzina is the gas station that can fuel your adventure so, we created the campaign, “Live Life to the Fullest.”  This campaign gave customers and fans a once-in-a-lifetime chance to experience something amazing. Our promo team would go to a preselected Benzina station and convince a customer to go with them on various extreme experiences.  The customer did not know what he/she was getting themselves into until the moment that they reached the destination, and we documented it on camera.

Among the experiences that we offered,  the video of a selected customer that we put in a fighter jet went viral, garnering over a million views and dramatically increased Benzina’s social media presence.

RESULTS

We garnered over a million YouTube views, received numerous press articles about the campaign, gained over 100,000 new Facebook fans, and the brand saw an increase in sales of 34.5%.